In my current position, I serve as the sole graphic designer for the startup ROW8, a movie streaming app available on the web and on TV streaming devices. I’ve led various design projects that include improving user experience, executing marketing strategies, and producing original social media content alongside stakeholders. I successfully implemented a rewards program from ideation, research, and design execution across all platforms leading to the activation of a large number of returning customers.
During my 5 years at Motortrend Group, I helped relaunch the national lifestyle brand Automobile through print, digital, video, and social. This including assisting the web team in recreating the website, refreshing the 120+ page monthly magazine, and designing rewards collateral for annual shows. Through original social media video content, we were also able to gather thousands of views per video ranging 10k to 80k along with user engagement. Altogether, the design work served a combined target audience of over 1 million from digital and print.
At the creative agency VISCOM, I spent over a year working as graphic designer and project manager. This included leading design teams through multiple projects at once and meeting with clients to ensure projects were on time. I also designed an interior design website and assisted the web team through initial wireframes, client review meetings, and final launch.