Bialetti Video Redesign
The goal of this project was to redesign the current Bialetti video graphics and provide a set new of guidelines for the relaunch of the cookware brand. While new graphics were created that complimented the Bialetti brand, much thought was given to the overall look and feel of the video to make it feel like a high end cookware line. Scenes and music from Italy were specifically chosen to provide authenticity and provide higher value towards customers.
