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EOP provides services to historically low-income, historically educationally disadvantaged, first-generation college students; a population that not only reflects the diversity of CSUN’s feeder communities but also the diversity of the University itself. A range of marketing collateral was created from posters, thank you cards, t-shirts, and flyers to assist students and mentors/staff alike. Photography was also taken during the course of the program and used to strengthen the deliver the program's message of respect, responsibility, attitude, and maturity.