All this original content was created specifically for the movie lover. From movie news, celebrity birthdays, movie facts, and special promos; the content was meant to spike interest and engagement on social platforms.

Movie Clips
These movie clips acted similar to shorter trailers that gave the audience just enough to create curiosity by using specific scenes in movies that would drive interest.
In celebration of National Dog Day, this video was created to  let users know of the special holiday and also provide users with the latest feature dog movies on the ROW8 app.

"Guns, lots of guns" is a line Keanu Reeves says in both The Matrix and John Wick 3. Here it's gathered from each scene and put together in one promotional video.

This video was specifically created for Instagram stories as well as 1:1 ratio format. ROW8 branded elements were placed into the videos.

Instagram Carousels
These carousels were created for certain big-hit movies using provided key art. Images that delivered best conceptually to the movies and told their story best were chosen.
Facebook Lead Ads
These assets were created for a facebook campaign that included posts on Instagram to promote the release of the action hero movie. ROW8 branding kept the designs throughout the different channels more consistent.

Facebook lead ads were created to promote the streaming on Shazam! on the ROW8 app along with Watch Now ads and other digital assets.

This gif showed the latest movie releases available on the service. New users received $3 Off their first movie.

Facebook Banners
These banners were created and updated weekly to match ongoing promotions or new movie releases. Different versions were also made for the ROW8 Twitter account.

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