ROW8, a movie streaming app, needed to increase brand awareness and promote new movie releases using the Adway platform. Adway, an advertising service that streams images or videos on the side of Tesla vehicles, allowed for variety of different design solutions.
Different ads were created promoting ROW8. A static image with the logo and social handles were used to raise brand awareness and directing people to "follow us" as it would be seen passing by potential observers.
Another ad consisted of a video which was designed with static text to always display a message to possible viewers. The reason for this was because people might only have 1 or 2 seconds to view the ad on a moving vehicle. With a bit of motion, movie titles would shift after a few seconds to reveal another new movie release that they could enjoy on the ROW8 service.
