These are examples of the kinds of emails designed for a limited time Halloween promo that offered $1 off all scary movies. This also included a social media promotion for a free TV giveaway that increased engagement on the app and on social.
Some movies received custom emails where the hero image made more of an impact when users opened the emails. CTAs were added to directly link the user to the movie page on the website or they had the option of launching the ROW8 app on their Roku device.
Vizio Holiday Promotion
With the launch of the ROW8 app on Vizio, Hero and Discover banners were designed to offer Vizio users a special price for holiday movies.
ROW8 and MediaPlayNews collaborated to bring viewers the latest Hollywood movie released in this ad campaign.