ROW8 Streaming: Golden Circle Rewards Program

The Golden Circle program was created as a type of rewards system to engage more customers to return to the ROW8 app. First-time users could enjoy $2 off their first movie and then would automatically receive $1 off any movie for the rest of the year. Different graphics were created across multiple platforms including mobile, desktop, and on Roku.

This was the welcome email new users received to join the program. The header contained feature movies currently available on the service.

Desktop
Different messages were displayed for first time users reminding them of this special offer. Returning users would get a reminder of the special benefit they now had. Various graphics were created to remind the user of their status including the checkout and profile page.
Roku
On the Roku app, different pop-up messages and banners were created to show the user their special status. Every time they rented a movie, the user would receive a thank you message for being member.
Email
Once a Golden Circle member, the user would get a golden banner at the top of their regular emails from ROW8 to remind them of the benefit they now had.

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