MotorTrend: Automobile All-Stars 360° Campaign
Each year we assemble a competitive group of the most intriguing new cars produced in the previous 12 months. For the second year in a row, we evaluated them on road and race circuit, specifically Nevada’s breathtaking Mount Charleston and the Speedvegas road course 15 miles south of the Las Vegas Strip. So although the places haven’t changed, something about this year’s crop of 26 combatants was palpably different. Namely, this might be the most impressive All-Stars contender lineup of all time, most certainly the strongest field of candidates in years. This was a week-long production included shooting photography and video for each car. When the winning cars were selected, an extra photo and video shoot was executed to produce assets which would go into the magazine and online. Graphic titles were created for each winner video and the All-Stars logo incorporated throughout the published videos online, magazine, and awards ceremony taking place in The Amelia Island Concours d'Elegance. All-Stars trophies were designed for the final winners along with various collateral such as banners, stickers, signage, and merchandise giveaways.