The goal of the key art was to the deliver the message of "Leading the Charge in E-Mobility." Clean versions were composited with neutral black and grey backgrounds for use in different platforms. A cityscape version was also created to deliver more of a story that would attract more attention.
A secondary visual was designed that would speak more to the EV factor of the car and metal components. Although it showed the necessary aspects of the landing page, it did not tell the entire story of "Leading the Charge in E-Mobility."
Secondary Banners and Contact Us Visuals
A fresh approach was taken to visualize these structural components in a different way. The blue color and plus symbols connected with the EV story and kept the banners appearing modern. New banners were also needed for the Contact Us section and photographs that told the story of assistance was also carefully selected.