ROW8 Streaming: Home Cinema Branding

With movie studios beginning to allow in-home movie premieres due to the pandemic, the movie streaming app ROW8 needed to find a way to distinguish these new releases to its audience. VOD (video on demand) now gave viewers the choice to rent a newly released movie in-home rather than wait until after the movie theater release window.

Logo
The Home Cinema logo was integrated to fit different graphics on the service starting with the homepage all the way to the final customer transaction. All key art was adapted to accommodate the logo and maintain optimal visibility.
Email
Movie titles were given the Home Cinema visual treatment in order to maintain consistency across different platforms including emails to over 100,000 subscribers.

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