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Fight for a united world.
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Strength is unity.
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In celebration of the upcoming 2026 World Cup, which will be hosted in Canada, the U.S.A, and Mexico, a marketing campaign was created with the #UnitetheFuture slogan. Together with FIFA's slogan Say No to Racism, the mission is to encourage fans around the world to maintain the principles of fair play and to take part in football in a spirit of unity, respect and equality. Fans will get a chance to be the change they want to see in their world and set the example to inspire others in the future.
Fight for a united world.
Strength is unity.